It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible or possible, for that matter. So what are us little guys supposed to do?

Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living thanks to the Internet.

Niche marketing is selling specific products or services to a limited audience. One person Continue reading What Niche Marketing Really Is →